Whole grain foods are a terrific source of important nutrients for your child, but beware of marketing tricks that make products sound more healthful than they really are!

Marketing Tricks:
PRODUCT COLOR
Just because a bread is brown does
NOT mean it’s whole grain. It may
just have added color.
PRODUCT NAME
Usually NOT whole-grain:
• Wheat bread
• Enriched wheat bread
• Stone Ground Wheat
• Multigrain
• Nine Grain
• Made with whole grain

FoodMASTER Initiative  •  foodmaster.org  •  East Carolina University  •  Author: Sarah Overholt  •  Director: Melani Duffrin

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